Nathalie Azoulay
Visionary Technology Leader & Entrepreneur
From retail beginnings to pioneering digital innovation - the inspiring journey of Eye-In Media's Founder & CEO
Nathalie Azoulay
Visionary Technology Leader & Entrepreneur
A Journey of Innovation and Leadership
From Montreal's retail floors to Silicon Valley's tech corridors, Nathalie Azoulay has built a remarkable career spanning entrepreneurship, technology innovation, and business transformation.
Early Entrepreuneurial Spirit
Early CareerNathalie's entrepreneurial journey began in Montreal's vibrant retail industry, where she started selling jewelry and quickly demonstrated her natural ability to understand customer needs and market dynamics. Her hands-on experience in retail provided invaluable insights into consumer behavior that would later inform her technology solutions.
Transitioning to a clothing manufacturer, Nathalie gained comprehensive business experience across multiple departments - from shipping and credit management to sales operations. This diverse exposure taught her the importance of streamlined processes and efficient operations, principles that would become central to her later business philosophy.
Academic Excellence & Business Acumen
HEC MontrealWhile pursuing her Bachelor of Business Administration at HEC Montreal (École des Hautes Études Commerciales), one of Canada's premier business schools, Nathalie demonstrated remarkable entrepreneurial drive by opening a men's store in the heart of Montreal. This venture showcased her ability to balance academic excellence with real-world business application.
Her education at HEC Montreal, completed in 1994, provided her with a solid foundation in business strategy, operations, and management - skills that would prove essential in her future technology leadership roles.
Technology Pioneer in Silicon Valley
California EraAfter graduation, Nathalie made a bold move to California, where she embarked on a new career in technology consulting with JD Edwards in Denver. Her role involved implementing ERP (Enterprise Resource Planning) systems across diverse industries, where she quickly established herself as a leading consultant.
Her expertise led her to specialize in the casino and restaurant industries in Las Vegas, where she became renowned for implementing and training customers on diverse ERP applications. This experience honed her ability to understand complex business requirements and translate them into effective technology solutions.
Oracle Innovation Leadership
Product DevelopmentSeeking new challenges, Nathalie joined Oracle, initially in consulting where she spent significant time at ViewSonic deploying ERP applications. However, her innovative mindset and deep understanding of customer needs led her to transition into Oracle's product development division - a move that would define her as a technology visionary.
In product development, Nathalie mastered every aspect of the software creation process. She wrote comprehensive feature specifications and requirements for Oracle applications linked to CRM systems, created detailed mockups, conducted thorough testing, and even contributed to UI design and product promotion. Her holistic approach to product development set new standards for customer-centric innovation.
Internet Revolution Pioneer
Silicon Valley BoomWorking between Los Angeles and San Francisco's Silicon Valley, Nathalie was at the epicenter of the internet revolution and the startup boom. As one of the first women in the tech industry during this transformative period, she witnessed and contributed to the digital transformation that would reshape global business.
Her early adoption of emerging technologies and keen eye for innovation positioned her as a forward-thinking leader who could anticipate market trends and technological shifts before they became mainstream.
Wi-Fi Vision & Eye-In Media Birth
2003 - PresentWhen family circumstances brought Nathalie back to Montreal, she continued commuting between Silicon Valley and her hometown. It was during this period that Intel introduced Wi-Fi technology - first as a stick, then as a chip. Nathalie immediately recognized the transformative potential of public Wi-Fi as a CRM, promotional, marketing, and communication tool.
In 2003, the same year she gave birth to her son Noah, Nathalie founded Eye-In Media and signed her first major client - Van Houtte, the first coffee chain in Canada to deploy Wi-Fi in cafes and install internet kiosks. This groundbreaking deployment demonstrated her ability to identify market opportunities and execute innovative solutions.
Franchise Industry Expertise
Digital Signage InnovationNathalie's hands-on field experience revealed the critical need for restaurant chains to have uniform marketing campaigns with specific placement strategies deployed simultaneously across all locations. This insight led her to develop extensive expertise in the franchise industry.
Her deep understanding of franchise operations culminated in a landmark achievement: becoming the first company to deploy coast-to-coast digital signage for McDonald's Canada and McCafé. This massive undertaking required coordination with marketing, operations, and IT departments while working directly with in-store employees to understand cross-functional requirements.
Leadership Philosophy & Personal Values
Team Builder
Nathalie is renowned for her ability to build exceptional teams and create environments where talent can flourish. She believes in empowering her team members and fostering a culture of innovation and collaboration.
Visionary Entrepreneur
As a serial entrepreneur since age 18, Nathalie has consistently demonstrated the ability to identify market opportunities and transform them into successful business ventures that drive industry innovation.
Dedicated Mother
Balancing her demanding career with raising four children, Nathalie exemplifies how successful leadership extends beyond the boardroom to creating a nurturing family environment.
Passionate Coach
Nathalie's commitment to developing others extends to her role as a coach, where she shares her expertise and helps emerging leaders navigate their own professional journeys.
Unique Business Approach
Nathalie's success stems from her unique combination of technical expertise and deep customer understanding. She is the type of executive who believes in being on the ground floor, outside the office, visiting customers and talking directly to their employees. This hands-on approach provides her with insights that can't be gained from boardroom presentations alone.
Her passion for understanding people's needs extends to her personal interests in shopping, fashion, food, and travel. She subscribes to contest emails, newsletters, and stays current with industry trends - all to maintain her finger on the pulse of consumer behavior and market dynamics.
Her mission is clear: build solutions efficiently, streamline processes across all channels, and keep everything simple. This philosophy has guided Eye-In Media's development of user-friendly, effective technology solutions that deliver real business value.
Areas of Expertise
- Quick Service Restaurant Chains
- Healthcare & Hospital Systems
- Shopping Centers & Retail
- Franchise Operations
- Digital Signage Solutions
- Wi-Fi Infrastructure
- Customer Experience Technology
Beyond Business: Personal Passions
Family First
As a mother of four, Nathalie brings the same dedication and organizational skills that drive her business success to creating a loving, supportive family environment.
Animal Lover
Nathalie's compassionate nature extends to her beloved dog, reflecting her caring personality and ability to nurture relationships both personal and professional.
Boundless Energy
Known for her infectious energy and genuine love for life, Nathalie brings enthusiasm and positivity to every project and relationship.
Eye-In Media: Where Vision Meets Reality
Under Nathalie's leadership, Eye-In Media has become a pioneering force in digital signage and Wi-Fi solutions. Founded in 2003, the company has consistently stayed ahead of technology trends, delivering innovative solutions that connect businesses with their customers in meaningful ways.
Industry Firsts
First to deploy Digital Menuboards and Wi-Fi for major QSR chains, setting industry standards for customer engagement technology.
Proprietary Innovation
Development of Eye-Intelligence software suite, revolutionizing data integration and providing powerful business insights.
Strategic Partnerships
Proud partnerships with industry leaders including Samsung, Cisco, Meraki, and Amazon, ensuring cutting-edge technology delivery.
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Suite 500, Montreal, QC, H3B 0G4
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