GDPR and WiFi: Is It the end of the Free Guest Connection?
Posted in Pinned, WiFi CRM on Jun 15, 2018

At Eye-in Media, we believe WiFi represents a good investment because it greatly improves the customer’s experience and can play a role in their loyalty to your brand. However, in order to be able to defray the costs of providing free wifi to their visitors, some companies may sell the data collected to marketing companies. The GDPR law now puts an end to this practice

GDPR requirements: Your Canadian Company is not Exempt!
Posted in Business tips, Pinned on May 30, 2018

European Union, that’s pretty far from Canada, so you should not be affected by this new law, right? Wrong! Any company susceptible of collecting data from an EU resident/citizen has to comply to the General Data Protection Regulation requirements.

Customers are now Shopping for the Best In-Store Experience
Posted in Business tips on Jul 20, 2018

To remain competitive in this new retail dynamic, stores have to go beyond simply selling products and need to offer a service that their clientele truly wants. Traditional brick and mortar stores need to reinvent their on-site experiences. With Eye-In Media’s omnichannel marketing solution, create personalized experiences for every single user that connects to your Wi-Fi network.

Why Malls Need Smart Wi-Fi
Posted in WiFi CRM on Jul 18, 2018

It used to be enough to just go to the mall, walk around, browse your favourite stores, and leave. But now, smart Wi-Fi and AI have shown us that the mall experience can be totally reinvented for the better. Perhaps without even realizing it, we’ve come to expect much more of our mall visits. While personalized offers through Wi-Fi used to be a welcome novelty, they’ve come to be expected, meaning we need to constantly work to make them better.

Artificial Intelligence: It’s Smarter Than You Think
Posted in Business tips, Digital Signage on Jul 13, 2018

Artificial intelligence isn’t just for the movies anymore. It can be used to create an individualized brick-and-mortar shopping experience that cannot be matched by Amazon’s recommendation algorithms. Imagine AI that can change digital store displays when you walk by them based on your personal preferences.

Smart Cities: Wi-Fi Can Do No Wrong
Posted in WiFi CRM on Jul 11, 2018

The smart city is cost-efficient. Not only does it solve problems, but it can also improve security and is the best way to communicate with your citizens. Our technology at Eye-In Media can likewise be deployed toward the creation of a smart city. Our omnichannel solution is meant to gather data in a seamless fashion, and it can be set up anywhere.

Digital Marketing Strategy: Don’t Spend Everything On Your Website
Posted in Business tips, Social Media on Jul 06, 2018

As a consumer, do you ever really visit the website of a shopping mall, grocery store, pharmacy, or hospital, unless you happen to be looking for one specifically crucial piece of information, like a map? Not really. An expensive website will not drive people to your mall. If there is no e-commerce involved and no traffic goes to these websites, why is so much of your digital marketing strategy budget being spent on them?

Eye-In Media: Making the Online Ads Personal
Posted in Business tips, WiFi CRM on Jul 04, 2018

Online ads have become so prevalent in our experiences that we either don’t notice them anymore, or disregard them completely. We’re looking to bring together the onsite and online worlds. We’re saying that the same techniques we employ onsite can be used online in order to make online shopping better.

Online Ads - They Don’t Really Get Us, Do They?
Posted in Business tips on Jun 28, 2018

Without any segmentation or analysis of someone’s data, there’s a lack of synergy between the characteristics of the person you’re trying to advertise to and the online ads in question. If marketers had a way to ethically collect more information from us, they’d be able to sell us the products we’re actually interested in. This is one of Eye-In Media’s primary goals.

Struggling to Choose Between a Heat Map and the Customer Journey? Let Us Help
Posted in WiFi CRM on Jun 26, 2018

It can be overwhelming to choose marketing strategies, let alone know which version of proximity technology is best for your business. That’s what we’re here for. So what’s the difference between looking at a heat map and at a customer journey? For starters, heat maps are associated with the end result. The customer journey consists of one person’s point of view.

Are Gift Cards Falling Behind?
Posted in Business tips on Jun 20, 2018

While gift cards are a smart marketing strategy that gets customers in the door and encourage higher spending, they don’t really shine when it comes to learning about who the customers are. There isn’t a perfect way to track where/when/if a gift card was used.