Eye-In Blog

Oftentimes, tiny details are enough for a customer to give up on joining a mailing list. To avoid these mishaps, here are five ways to optimize your ecommerce email marketing subscriptions.

A smart city is defined as, “an urban area that uses different types of electronic data collection sensors to supply information used to manage assets and resources efficiently."

The digital transformation has drastically changed the expectations of the modern consumer. Now, smart Wi-Fi and AI have shown us that the mall experience can be totally reinvented for the better.

The General Data Protection Regulation (GDPR) has created quite the uproar for companies in and outside of UE. And for a good reason: it seems to be the strictest privacy regulation in the world.

To remain competitive in this new retail dynamic, traditional brick and mortar stores need to reinvent their on-site experiences.

GDPR affects the data collected through the guest WiFi in your stores, restaurants, coffee shops, buses, hospitals; the list goes on and the fines are just as important.

E-commerce does not provide the endorphin rush one gets from an in store experience, finding the perfect product by pure chance and leaving with it.

Having a quality website is great, but it’s not always what’s best for your business. Digital marketing strategy and tools need to be adapted to the preferences of your audience.

Wi-Fi functions as a platform where data can be gathered and leveraged. This channel is the backbone of infinite communications between storage clouds, which are then analyzed and made sense of.

Without any segmentation or analysis of someone’s data, there’s a lack of synergy between the characteristics of the person you’re trying to advertise to and the ad in question.

Heat maps are associated with the end result. They consist of a global vision of where people are, representing the most populated zones. The customer journey consists of one person’s point of view.