Eye-In Blog

GDPR affects the data collected through the guest WiFi in your stores, restaurants, coffee shops, buses, hospitals; the list goes on and the fines are just as important.

Heat maps are associated with the end result. They consist of a global vision of where people are, representing the most populated zones. The customer journey consists of one person’s point of view.

We don’t hate online campaigns. We just think there’s a lot of room for improvement. Online ads have become so prevalent in our experiences that we either don’t notice them anymore.

Stores aren’t typically the first place you think of when planning where to socialize, but retail company Ardene is changing that.

Wi-Fi functions as a platform where data can be gathered and leveraged. This channel is the backbone of infinite communications between storage clouds, which are then analyzed and made sense of.

E-commerce does not provide the endorphin rush one gets from an in store experience, finding the perfect product by pure chance and leaving with it.

Having a quality website is great, but it’s not always what’s best for your business. Digital marketing strategy and tools need to be adapted to the preferences of your audience.

Oftentimes, tiny details are enough for a customer to give up on joining a mailing list. To avoid these mishaps, here are five ways to optimize your ecommerce email marketing subscriptions.

Blogs used to be a niche movement but they’ve quickly taken off to become a necessary and expected aspect of every company’s website. Here are five reasons why your company website should have a blog.