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Artificial intelligence isn’t just for the movies anymore. It can be used to create an individualized brick-and-mortar shopping experience that cannot be matched by Amazon’s recommendation algorithms. Imagine AI that can change digital store displays when you walk by them based on your personal preferences.

Did you ever wonder what would digital signage do for your business? Well, it depends on how you are going to use this technology! Here are three levels of digital signage users and why you want to be on the third level, the level where screens are used as a strategic interactive marketing tool.

Why is it that companies are automatically drawn to using large screens when it comes to providing an “interactive customer experience”? Where’s the novelty in that? Customers want to be able to engage with the signs they see, and large screens don’t necessarily encourage that. Most of the time, the easiest way for customers to engage with companies is to start small, with the screen we know all too well.