At Eye-in Media, we believe WiFi represents a good investment because it greatly improves the customer’s experience and can play a role in their loyalty to your brand. However, in order to be able to defray the costs of providing free wifi to their visitors, some companies may sell the data collected to marketing companies. The GDPR law now puts an end to this practice
European Union, that’s pretty far from Canada, so you should not be affected by this new law, right? Wrong! Any company susceptible of collecting data from an EU resident/citizen has to comply to the General Data Protection Regulation requirements.
It used to be enough to just go to the mall, walk around, browse your favourite stores, and leave. But now, smart Wi-Fi and AI have shown us that the mall experience can be totally reinvented for the better. Perhaps without even realizing it, we’ve come to expect much more of our mall visits. While personalized offers through Wi-Fi used to be a welcome novelty, they’ve come to be expected, meaning we need to constantly work to make them better.
Artificial intelligence isn’t just for the movies anymore. It can be used to create an individualized brick-and-mortar shopping experience that cannot be matched by Amazon’s recommendation algorithms. Imagine AI that can change digital store displays when you walk by them based on your personal preferences.
The smart city is cost-efficient. Not only does it solve problems, but it can also improve security and is the best way to communicate with your citizens. Our technology at Eye-In Media can likewise be deployed toward the creation of a smart city. Our omnichannel solution is meant to gather data in a seamless fashion, and it can be set up anywhere.
As a consumer, do you ever really visit the website of a shopping mall, grocery store, pharmacy, or hospital, unless you happen to be looking for one specifically crucial piece of information, like a map? Not really. An expensive website will not drive people to your mall. If there is no e-commerce involved and no traffic goes to these websites, why is so much of your digital marketing strategy budget being spent on them?
Online ads have become so prevalent in our experiences that we either don’t notice them anymore, or disregard them completely. We’re looking to bring together the onsite and online worlds. We’re saying that the same techniques we employ onsite can be used online in order to make online shopping better.
Without any segmentation or analysis of someone’s data, there’s a lack of synergy between the characteristics of the person you’re trying to advertise to and the online ads in question. If marketers had a way to ethically collect more information from us, they’d be able to sell us the products we’re actually interested in. This is one of Eye-In Media’s primary goals.
It can be overwhelming to choose marketing strategies, let alone know which version of proximity technology is best for your business. That’s what we’re here for. So what’s the difference between looking at a heat map and at a customer journey? For starters, heat maps are associated with the end result. The customer journey consists of one person’s point of view.
While gift cards are a smart marketing strategy that gets customers in the door and encourage higher spending, they don’t really shine when it comes to learning about who the customers are. There isn’t a perfect way to track where/when/if a gift card was used.
When you walk by a restaurant and can’t help but notice that the lineup for a table curls around the outside of the building, you know the food has to be out of this world. You opt to reserve a table as soon as possible, knowing there’ll be tons of others wishing they had your seat. There’s an unspoken togetherness that comes along with the act of consumption. Whether it’s in a restaurant or on a shopping trip, it’s common for us to find comfort in consuming as a collective.