To remain competitive in this new retail dynamic, stores have to go beyond simply selling products and need to offer a service that their clientele truly wants. Traditional brick and mortar stores need to reinvent their on-site experiences. With Eye-In Media’s omnichannel marketing solution, create personalized experiences for every single user that connects to your Wi-Fi network.
Artificial intelligence isn’t just for the movies anymore. It can be used to create an individualized brick-and-mortar shopping experience that cannot be matched by Amazon’s recommendation algorithms. Imagine AI that can change digital store displays when you walk by them based on your personal preferences.
As a consumer, do you ever really visit the website of a shopping mall, grocery store, pharmacy, or hospital, unless you happen to be looking for one specifically crucial piece of information, like a map? Not really. An expensive website will not drive people to your mall. If there is no e-commerce involved and no traffic goes to these websites, why is so much of your digital marketing strategy budget being spent on them?
Online ads have become so prevalent in our experiences that we either don’t notice them anymore, or disregard them completely. We’re looking to bring together the onsite and online worlds. We’re saying that the same techniques we employ onsite can be used online in order to make online shopping better.
Without any segmentation or analysis of someone’s data, there’s a lack of synergy between the characteristics of the person you’re trying to advertise to and the online ads in question. If marketers had a way to ethically collect more information from us, they’d be able to sell us the products we’re actually interested in. This is one of Eye-In Media’s primary goals.
While gift cards are a smart marketing strategy that gets customers in the door and encourage higher spending, they don’t really shine when it comes to learning about who the customers are. There isn’t a perfect way to track where/when/if a gift card was used.
When you walk by a restaurant and can’t help but notice that the lineup for a table curls around the outside of the building, you know the food has to be out of this world. You opt to reserve a table as soon as possible, knowing there’ll be tons of others wishing they had your seat. There’s an unspoken togetherness that comes along with the act of consumption. Whether it’s in a restaurant or on a shopping trip, it’s common for us to find comfort in consuming as a collective.
Shopping online removes the excitement of whatever newness you’re about to experience. Sure, you can do it from your bed, but is it really fun every time? E-commerce does not provide the endorphin rush one gets from an in store experience, finding the perfect product by pure chance and leaving with it.
European Union, that’s pretty far from Canada, so you should not be affected by this new law, right? Wrong! Any company susceptible of collecting data from an EU resident/citizen has to comply to the General Data Protection Regulation requirements.
Having a blog isn’t just “the cool thing to do” -- it’s also a way for your company to develop a voice and a readership. Millennials love reading blogs, but that’s not the whole point. What they love even more are companies that they can truly identify with. They want to relate to the brands they buy from, and reading great articles that go up a few times a week is the perfect way to do that. Your blog is where you can be fun. It doesn’t have to be written in the same voice you use in business meetings. Your blog is where you become likeable and familiar.