It used to be enough to just go to the mall, walk around, browse your favourite stores, and leave. But now, smart Wi-Fi and AI have shown us that the mall experience can be totally reinvented for the better. Perhaps without even realizing it, we’ve come to expect much more of our mall visits. While personalized offers through Wi-Fi used to be a welcome novelty, they’ve come to be expected, meaning we need to constantly work to make them better.
The smart city is cost-efficient. Not only does it solve problems, but it can also improve security and is the best way to communicate with your citizens. Our technology at Eye-In Media can likewise be deployed toward the creation of a smart city. Our omnichannel solution is meant to gather data in a seamless fashion, and it can be set up anywhere.
Online ads have become so prevalent in our experiences that we either don’t notice them anymore, or disregard them completely. We’re looking to bring together the onsite and online worlds. We’re saying that the same techniques we employ onsite can be used online in order to make online shopping better.
It can be overwhelming to choose marketing strategies, let alone know which version of proximity technology is best for your business. That’s what we’re here for. So what’s the difference between looking at a heat map and at a customer journey? For starters, heat maps are associated with the end result. The customer journey consists of one person’s point of view.
At Eye-in Media, we believe WiFi represents a good investment because it greatly improves the customer’s experience and can play a role in their loyalty to your brand. However, in order to be able to defray the costs of providing free wifi to their visitors, some companies may sell the data collected to marketing companies. The GDPR law now puts an end to this practice
In a hospital, Wi-Fi is more than just a free commodity. Hospitals can use landing pages to promote their own online content, which is expensive to maintain but hardly looked at. Why not be user-friendly? Why miss out on such a perfect opportunity to communicate?
We’ve all signed up to email newsletters from our favourite stores. However, not everyone gets it right. Oftentimes, tiny details are enough for a customer to give up on joining an email marketing campaign.
Beyond being a convenience, free WiFi for customers functions as a platform where data can be gathered and leveraged. A Wi-Fi infrastructure lets us know just enough to be able to make claims about usage patterns and trends, which is valuable information for the businesses. But the data does more than that!
In February 2017, Eye-In Media in partnership with Bell and Cisco demonstrated our Universal Marketing Experience (UMX) platform on Cisco’s WiFi infrastructure installed at Bell’s Montreal based Solution Centre. UMX is a unified platform that includes the integration of Eye-Intelligence omnichannel CRM solution with Cisco’s Connected Mobile Experiences (CMX), platform leveraging its location-based services.
Thanks to our flawless integration with Meraki, a cloud-managed IT company that was acquired by Cisco in 2012, we can now deliver a new way for your Wi-Fi infrastructure to communicate with all of your departments more precisely, rapidly, and smoothly than ever before.