Blog

The biggest problem marketers have is finding a way to reach their entire audience. What could possibly unite every consumer who walks by a billboard, or scrolls through social media? Well, everyone has a birthday. However, there’s an inevitable fault that presents itself once you take a closer look. Successful web-based ads are usually only successful because they target people who are already your customers.

We’ve all signed up to email newsletters from our favourite stores. However, not everyone gets it right. Oftentimes, tiny details are enough for a customer to give up on joining an email marketing campaign.

Having a blog isn’t just “the cool thing to do” -- it’s also a way for your company to develop a voice and a readership. Millennials love reading blogs, but that’s not the whole point. What they love even more are companies that they can truly identify with. They want to relate to the brands they buy from, and reading great articles that go up a few times a week is the perfect way to do that. Your blog is where you can be fun. It doesn’t have to be written in the same voice you use in business meetings. Your blog is where you become likeable and familiar.

Beyond being a convenience, free WiFi for customers functions as a platform where data can be gathered and leveraged. A Wi-Fi infrastructure lets us know just enough to be able to make claims about usage patterns and trends, which is valuable information for the businesses. But the data does more than that!

In February 2017, Eye-In Media in partnership with Bell and Cisco demonstrated our Universal Marketing Experience (UMX) platform on Cisco’s WiFi infrastructure installed at Bell’s Montreal based Solution Centre. UMX is a unified platform that includes the integration of Eye-Intelligence omnichannel CRM solution with Cisco’s Connected Mobile Experiences (CMX), platform leveraging its location-based services.

Thanks to our flawless integration with Meraki, a cloud-managed IT company that was acquired by Cisco in 2012, we can now deliver a new way for your Wi-Fi infrastructure to communicate with all of your departments more precisely, rapidly, and smoothly than ever before.