When you walk by a restaurant and can’t help but notice that the lineup for a table curls around the outside of the building, you know the food has to be out of this world. You opt to reserve a table as soon as possible, knowing there’ll be tons of others wishing they had your seat. There’s an unspoken togetherness that comes along with the act of consumption. Whether it’s in a restaurant or on a shopping trip, it’s common for us to find comfort in consuming as a collective.
Stores aren’t typically the first place your think of when planning where to socialize, but retail company Ardene is changing that. According to strategy, the retailer recently opened a new location in Carrefour du Nord, a mall in Saint-Jérôme, Quebec, that “embraces the gen Z lifestyle.” With plans to upgrade their in-store experience, Ardene is dedicating areas of their stores to “hanging out” -- spaces are set up to charge phones and take photos for social media posts.
In a hospital, Wi-Fi is more than just a free commodity. Hospitals can use landing pages to promote their own online content, which is expensive to maintain but hardly looked at. Why not be user-friendly? Why miss out on such a perfect opportunity to communicate?
Shopping online removes the excitement of whatever newness you’re about to experience. Sure, you can do it from your bed, but is it really fun every time? E-commerce does not provide the endorphin rush one gets from an in store experience, finding the perfect product by pure chance and leaving with it.
Did you ever wonder what would digital signage do for your business? Well, it depends on how you are going to use this technology! Here are three levels of digital signage users and why you want to be on the third level, the level where screens are used as a strategic interactive marketing tool.
Why is it that companies are automatically drawn to using large screens when it comes to providing an “interactive customer experience”? Where’s the novelty in that? Customers want to be able to engage with the signs they see, and large screens don’t necessarily encourage that. Most of the time, the easiest way for customers to engage with companies is to start small, with the screen we know all too well.
The biggest problem marketers have is finding a way to reach their entire audience. What could possibly unite every consumer who walks by a billboard, or scrolls through social media? Well, everyone has a birthday. However, there’s an inevitable fault that presents itself once you take a closer look. Successful web-based ads are usually only successful because they target people who are already your customers.
We’ve all signed up to email newsletters from our favourite stores. However, not everyone gets it right. Oftentimes, tiny details are enough for a customer to give up on joining an email marketing campaign.