Today’s consumers expect novelty and enjoyment. Customers have to be “wowed” and impressed both before and after they enter your store. This requires capturing their attention and informing them quickly and efficiently, while entertaining and inspiring them to want to try and buy. If you miss that window of opportunity, you may leave them feeling that their choices were limited and they may not purchase, or worse yet, buy something that may not satisfy them.
To encourage repeat business and cross-selling, customers need to feel assured and be delighted about what they are buying or have purchased. As such, Eye-InSpire enables you to have in each of your stores a consistent and well trained virtual sales person. In this new reality, Digital Signage goes far beyond being simply screens that broadcast promotions.
Also, in today’s retail environment, having a consistent sales team is very difficult; it’s a challenge to ensure that the knowledge of your products and services stays accurate when the training is done by one person to another. Eye-InSpire leverages your marketing media infrastructure to train your staff during off hours, introducing them to new products, promotions, communicating HR messages, new policies and procedures.
By repeating the messages on your stores’ screens, you increase the chances that your corporate messages are captivated and understood.
In summary, Eye-In Média’s «Eye-InSpire» suite of digital signage applications empowers you with state of the art technologies and communication tools allowing you to increase your customer base and loyalty, increase top line sales, differentiate your brand, increase the knowledge of your staff and shoppers, and prepare the path for the future way shoppers will purchase.